About the Role:

The (Senior) Brands Manager will be responsible for Brand & Portfolio Strategy of the Cluster, with focus on the tier 1 market Germany, ensuring validation and alignment of Global/International Brand Strategies, Initiatives and tools to meet Cluster KPI’s cross markets. Specifically for Germany, the responsibility includes target setting, planning and tracking as well as execution of brand initiatives (focus FMC portfolio), i.e. brand activation, in a fully consumer-led & data-backed manner.

As part of the global consumer office (GCO) community, the role requires close connection & collaboration with the regional team, the central category functions (Portfolio Management, Brand Management, Consumer Marketing), the DACH countries, and Cluster functions such Sales, Trade Marketing, Insights, Legal, Finance, etc.

Global Grade: 7

Location: Hamburg, Germany

Key Responsibilities:

• Brand Equity
  • Co-create Brand House, Snapshot and Equity Campaigns across touchpoints with Global Marketing & Portfolio ensuring relevance for local consumer
  • Co-create consumer experience platforms across touchpoints to ensure target group relevance
  • Monitor Brand Health and propose relevant actions to improve it
• Brand Strategy & MEP
  • Define an insights-based brand strategy for the German market based on Global Marketing guidelines reflecting business plan targets and ensuring brand equity building
  • Develop holistic MEP incl. consumer relevant brand & product initiative pipeline
  • End-to-end ownership of assigned brands
• Brand Portfolio and Innovation
  • Deliver a portfolio architecture in line with target consumer needs & market trends / demand shifts
  • Develop, validate and implement new business opportunities incl. comprehensive preparation of respective business cases
  • Co-create brand initiative drumbeat relevant to DACH Cluster (i.e. GPC, BPPC, LEP) and ensure effective and efficient implementation and evaluation of brand/product initiatives
• Develop Investment plan
  • Develop the bottom-up budgets to determine the cost per portfolio brand initiative and quantify the total investment required.
• Performance Evaluation
  • Responsible for preparing recommendation and mitigation plans based on evaluation of brand initiatives implementation, reviews and updates targets and KPIs.
  • Track brand performance in all business matrix
• Leading people in WHAT
  • Lead a team of junior brand manager/ brand manager.
  • Support development of holistic MEP incl. consumer relevant brand & product initiative pipeline based on overall brand strategy

Who we are looking for

• University degree in Economics, Business Administration or comparable education
• Several years professional People & business leadership experience in Brand Marketing, thereof minimum 3-5 years proven experience in an FMCG environment, ideally in Germany, tobacco experience welcome
• Proven consumer focus: proven insight led decision making & consumer journey approach
• Excellent analytical skills and very strong conceptual, planning and strategic skills
• Confident manner, proven experience in stakeholder management and influencing skills
• Curious, flexible, organised and able to handle multiple projects at the same time
• Results driven with initiative and ability to work autonomously
• Excellent communication skills across all levels of the organisation, including in English, German language skills are a plus
• Very good knowledge and experience in using the MS office is required

For more information on the role please contact Da Silveira, Noellie Head of JPS, Althoff, Julia Partnering Services Lead Germany the Works council or Rustum Ali Talent Acquisition Partner.  Interested applicants should apply via our internal careers page.

Interested?

Interested applicants should apply with their CV and explain their suitability for the position in a few sentences. Employees without relevant professional experience will be given the opportunity for "on-the-job training" if otherwise suitable.