The Role

Head of Global OND Brands (m,f,d)

GG5

Hamburg, Germany

 

Are you ready to shape the future of a category that’s redefining the world of Next Generation Products? At Imperial Brands, we’re on a mission to transform our business and our industry. As our Head of Global OND Brands, you’ll be at the forefront of this transformation—leading on building brands that challenge convention and connect with consumers in powerful new ways.

 

This is more than a marketing role. It’s a global leadership opportunity to define the consumer proposition, drive brand strategy, and create a world-class omni-channel experience for our OND portfolio. You’ll work at the heart of a lean, senior, and agile team with a challenger mindset—where creativity meets commercial impact.

 

An inclusive, innovative global FMCG business supported by 25,000 employees, Imperial Brands is where bold ideas become reality. If you’re a creative brand builder with a passion for digital, and insight-led strategy, this is could be the next opportunity for you.

Principle Accountabilities

• Build brand equity, portfolio hierarchy, and a seamless consumer experience strategy across global markets.
• Lead a senior central team and collaborate with insights, digital, agencies, and in-market sales to deliver brand fundamentals and toolkits.
• Partner with Product/Portfolio leads to ensure brand alignment and exceptional consumer experience.
• Drive world-class creative through central agencies, ensuring maximum ROI and brand consistency across all touchpoints.

Skills and Experience Required

• Proven FMCG/CPG marketing leadership experience within a similar global or regional —US market exposure is highly beneficial.
• Expertise in challenger brand positioning and delivering significant growth in emerging and developed categories.
• Strong digital communications background and a track record of managing high-performing agencies.
• Consumer-centric brand builder with a sharp insight-led approach and storytelling excellence.
• Ability to influence across complex, matrixed organisations and inspire teams across geographies.
• Experience leading strategic projects in fast-paced, ambiguous environments with a start-up mindset.

Whilst applications from all locations will be considered, please note that priority will be given to candidates who are based locally and possess the required skills and experience for the role.

 

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

 

For more information on the role please contact Lucy Levitan. Interested applicants should apply via our internal careers page imptob.sharepoint.com/sites/wt-functions-HumanRescources/Pages/All-Other-Vacancies.aspx