The Role

We are looking for a passionate and skilled Brand Portfolio Specialist to join our team and contribute to the design and implementation of the annual Brand & Portfolio plans for brands under scope. Will be responsible for executing Brand Activation programmes and the development of Point of Sale (POS) and other assets, supporting existing campaigns and new launches. The ideal Brand Portfolio Specialist will join an inclusive, innovative global FMCG business supported by 25,000 employees.

Principle Accountabilities

• Support the development and implementation of the Brand and Portfolio plans (delivery of planned actions and launches, assigned portfolio and communication budget monitoring and execution, success KPIs delivery)
• Manage brand planning communication in collaboration with different agencies. Monitor the execution of the annual portfolio and brand communication plans. Manage packaging changes in alignment with internal and Group stakeholders and procedures
• Post evaluate (sales uplift, market share, consumer penetration) of all different actions of the annual plans, so as to derive learnings & propose relevant improvements
• Monitor and analyse the competition and market dynamics in collaboration with I&I to correctly interpret the available data so as to transform them into recommendations & actions. Understand the target consumer and the main insights of the market
• Drive the Project Initiation  Document (PID) process for all planned portfolio projects and ensure timely and high-quality delivery in the markets
• Support the development of Brand Activation toolkits and mechanism in collaboration with Consumer Experience pillar

Skills and Experience Required

• Bachelor’s degree in Economics/ Marketing/ Management, or relevant field
• Professional experience in Marketing (Preferably within an FMCG company)
• Fluent in English (written and verbal) and excellent Office skills
• Strong organization skills, high sense of responsibility, ready to take initiative, analytical mindset
• Communication skills, ability to build strong relationships with internal and external parties
• Innovative and entrepreneurial mind-set for driving innovation

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private Life Insurance and Health Care program, free light lunch and fuel allowance, hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.