The Role

Grade: GG10

Location: Dublin / Hybrid

This role is a 12 month fixed term opportunity

Are you ready to make a significant impact in a global FMCG business? Imperial Brands, an inclusive and innovative company supported by 25,000 dedicated employees, is looking for a Junior Trade Marketing Executive to join our team in Dublin!

About the Role: As a Junior Trade Marketing Executive, you will play a crucial role in our Trade Marketing Team, reporting directly to the Cycle Planning Manager. Your mission will be to support the implementation of a comprehensive program of activation initiatives across all trade channels, both online and offline. You'll be responsible for co-creating, planning, and executing a full suite of marketing materials that drive outstanding shopper experiences.

Principal Accountabilities

• Support Shopper Experiences: Assist in delivering exceptional shopper experiences for Tob Max products across all identified retail channels in the UK & Ireland.
• Omni-Channel Activation: Develop and implement an omni-channel shopper activation plan, maximising brand exposure and shopper touch points through events and targeted retail outlets.
• Customer Communications: Develop and implement regular communications regarding brand updates, ensuring accurate portfolio and pricing on e-commerce pages.
• Analysis and Reporting: Analyse activation materials and expenditure, monitor competitor activities, and recommend innovative solutions to enhance shopper activation.

Skills & Experience Required

• An understanding of the roles of different media across the marketing mix including digital marketing and ecommerce management, experience of working with activation agencies
• Strong influencing and stakeholder management skills in a complex matrix organisation.
• Able to demonstrate an entrepreneurial, growth mindset, with the ability to be proactive, confident and self-motivated and prepared to challenge conventional thinking.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.