The Role

Location: Mechelen, Belgium

Global Grade: Local Grade

🚗 Company Car Provided | 🕒 Evening & Night Hours | 💼 Full-time

Are you energetic, sales-driven, and excited by the buzz of Belgium’s nightlife?

Imperial Brands is looking for a motivated and results-focused Field Sales Representative – Nightlife to join our Retail Development team.

In this role, you’ll be responsible for driving brand visibility and market share across key nightlife venues and Cash & Carry outlets. As part of a dynamic and fast-moving environment, you’ll engage directly with venue managers and stakeholders to promote our portfolio, grow customer relationships, and convert your accounts into true brand ambassadors.

This is an exciting opportunity for someone who thrives in the nightlife scene and is ready to combine sales expertise with a passion for brand building.

Principle Accountabilities

• Develop strong relationships with retailers, distributors, and nightlife venue partners.
• Promote and activate our key brands (Fortuna, JPS, Gauloises) using creative marketing tools.
• Ensure optimal product visibility and stock availability across your assigned portfolio.
• Execute cycle activities and contribute to joint business plans that deliver results.
• Analyse market data and track sales performance using CRM and tools like Power BI.
• Ensure regulatory compliance and support retailers with training and product knowledge.

Skills & Experience Required

• Proven experience in a similar role, demonstrating the ability to thrive in a fast-paced, results-driven environment.
• Strong entrepreneurial spirit and the ability to work independently and systematically.
• Excellent persuasion and negotiation skills with a “never enough” mindset.
• A natural team player with a flair for customer relationships.
• Analytical thinking and ability to turn insights into action.
• Fluency in English and Dutch (French is a plus), and strong presentation and communication skills.

Next Steps  

Interested applicants are encouraged to apply, highlighting their suitability to the post. Prior to applying, please ensure you have notified your current manager of your intentions to apply. 

For further information, please contact  vanessa.nkounke@impbrands.com.