The Role

Location: London, Bristol or Amsterdam

Global Grade 6

The Category Development Manager role sits in our global EVP Category platform and reports directly to the Global Head of Marketing. You will be part of our Global New Generation Products team in Amsterdam and London, focusing on brand blu. The Next Generation Products team is a lean, senior, and agile team with a challenger mindset.

Principle Accountabilities

• Guide, share, and align the EVP go-to-market strategy for all new market roll-outs of the global product and brand positioning.
• Develop and deliver global campaign toolkits for new product launches based on lead market activation requirements.
• Lead marketing concept development and consumer validation, packaging, and campaign development for specific new product launches.
• Provide category support and functional expertise when clusters/markets are developing launch plans.
• Ensure onboarding is managed efficiently from an end-to-end CX and brand perspective, including local brand agencies and service providers meeting required benchmarks.
• Steward the global brand and campaign positioning, working closely with EVP Marketing Managers and Digital CX Manager to integrate global brand communication and consumer engagement developments for local adaptation.

Skills and Experience Required

• Proven experience in Brand or customer experience (CX) marketing strategy, with experience in in either sales or marketing roles.
• Demonstrated experience in working across multiple cross-functional teams at global, regional, cluster, and market levels.
• Knowledge and experience across different types of market environments.
• Ability to understand legal restrictions and operate within boundaries, adapting to market requirements whilst maintaining global guidance.
• Excellent communication, influencing, and stakeholder management skills, with the ability to build relationships with both internal and external stakeholders.
• People and agency management experience, with demonstrated experience in understanding KPIs and resulting actionable insights.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

For more details, feel free to reach out to our Talent Acquisition Partner managing the role, Paulina - paulina.zitek@impbrands.com