The Role

If you are passionate about staying ahead of emerging digital trends and social media platforms, this is the perfect opportunity to take your digital marketing career to the next level at Imperial Brands PLC.

We're seeking an enthusiastic and skilled Digital Consumer Experience Coordinator to join our dynamic team.

In this role, you'll be able to create and execute cutting-edge digital strategies, enhance brand visibility, and engage with target audiences while building lasting customer loyalty for our New Generation Products (NGP) in the Italian market.

As a key digital marketing team member, you'll work closely with the Global team and local agencies to oversee social media and eCRM campaigns. Your work will ensure all strategies align with brand goals and industry best practices.

Work set-up: Hybrid

Type of contract: Fixed Term Contract 12 months 

Principal Accountabilities

• Social Media Strategy: Lead the development and execution of editorial plans for social media platforms, ensuring they align with brand goals and market regulations.

• Performance Analysis: Track KPIs using analytical tools (Excel, GA4), analyze performance, and optimize strategies to meet key business objectives.

• Affiliation & Marketplace Management: Manage digital marketing initiatives for affiliation and marketplace channels, ensuring optimization for growth and performance goals.

• eCRM & Newsletter Campaigns: Develop and execute eCRM campaigns and newsletters to engage and retain loyal customers while gaining valuable insights into customer behavior.

• Team Collaboration: Work with the Global digital team to localize content, ensuring alignment with internal Brand and Portfolio teams for cohesive online and offline strategies.

Skills & Experience Required

• Relevant experience in social media management, digital marketing, or working with communication/advertising agencies within the Italian market. 

• Deep understanding of social media platforms, digital marketing tools, and eCRM best practices. Proficiency in MS Office, Excel, and BI tools.

• Strong communication skills in English (both written and spoken). Ability to collaborate effectively across teams and with external agencies.

• Ability to interpret data and insights to optimize marketing strategies and achieve goals.

• Detail-oriented, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.