The Role

Role: Platform Lead – B2B Portals (Hybrid)

Amsterdam, Netherlands – Opened to candidates based in Europe

Global Grade 6

This role reports directly to the Head of Head of Commercial Platform and delivery. The Platform lead is

responsible for B2B Loyalty and commerce portal, this involves leading team of project, UX & Design,

Engineering and content specialists in accelerating performance and customer experiences of Retailer Digital touchpoints along the customer loyalty and commerce journey. This role will involve building features from existing ideas and developing new ideas base on business, consumer and technology experience. As part of this role, the Platform lead must be able to translate vision into a reality, by selling ideas to senior management based on data-driven arguments and market research.

Together with the Head of Commercial Platform and delivery, this role will be responsible for defining and creating the vision, strategy and roadmap and success metrics – and support the team to deliver on it. The Platform lead will lead the platform team to deliver on the Platform roadmap, analyse results and make recommendations for further optimisations and enhancements. In this capacity the Platform lead will manage and own the Platform life cycle from planning to tactical execution with the Tech & Ops team, to deliver in iteration and manage the prioritisation and trade-offs between customer experience, time-to-market and operational capacity

Principal Accountabilities

• Define growth opportunities and initiate projects to deliver best-in-class retail portal and digital customer experiences along the connected customer journey, in line with our strategy.
• Own and guide new initiatives, market roll-outs, innovations and platform features through the concept and tech development and launch cycle in a fast-paced agile environment.
• Collaborate with markets and regions, through data and insights, and internal stakeholders to understand pain points and find innovative solutions within the context of the broader connected consumer strategy.
• Define and drive success metrics such as conversion and engagement associated with the digital initiatives and Customer experience.
• Collaborate with a cross-functional team of design, UX, tech development, regional sales and trade, IT BPs and research to build new and exceptional experiences for our users.
• Develop processes to support the ecommerce and CRM teams with capabilities and resource.

Skills and Experience Required

• Experience in eB2B and retail loyalty portals (both client and agency side)
• Cross-functional team management and experience with Salesforce commerce/loyalty cloud or similar technologies
• Product Owner or manager experience, with certification (CSPO or otherwise)
• Exceptional project management skills and experience and the ability to develop a business case and prove ROI
• Strong analytical reasoning and business acumen; able to assess/determine clear business outcomes.
• Proven ability to influence cross-functional teams without formal authority; experienced in stakeholder management.

Next Steps

Interested applicants are encouraged to apply, highlighting their suitability to the post. Prior to applying, please ensure you have notified your current manager of your intentions to apply.  

For further information, please contact Ajinkya.apte@impbrands.com.

Closing Date: 04/04/202 5