The Role

Location: Bristol
Job Grade: 8

The Channel Executive is responsible for defining growth strategies through understanding of market dynamics and analysis.

As part of a dynamic team, you will have regular interactions with Key Account Directors, Consumer, Brand and Supply Chain teams, and the Market Manager. 

Working in partnership with the wider Trade Marketing team, Key Account Sales teams and Brand & Consumer Marketing, you will help to turn category plans into successful market launches to support our business strategy.

You will be responsible for leading commercial analysis using a range of data sets including sales in, customer EPOS sales out and a number of external insights platforms such as IGD, Lumina and customer loyalty data, overlayed with a strong understanding of consumer trends and demographics.

Within the Key Account channel, you will assume the role of category expert, supporting the Key Account Sales Team on the delivery of JBP’s, and provide tailored analysis, advice and direction to our customers via our Account Directors. You will be an expert in category management, being able to confidently suggest changes to range and distribution based on business plans, brand performance and customer performance.

 

 

Principle Accountabilities

• Supporting the trade strategy and sales teams with relevant category, channel and market insights to inform key business decisions. Analyze complex issues and develop intelligent solutions.
• Collaborate with internal stakeholders and external customers to design and implement promotional and marketing events.
• Analyse marketing data and provide recommendations to increase sales.
• Analyse Imperial Brands performance by channel, coupled with consumer trends and external data to make recommendations on brand and initiative strategy to enhance our position in those channels
• Work across multiple channels (Grocery, Convenience, Wholesale, Online), contributing to the planning, execution and review processes
• Putting together proposals to secure new listings within Grocers
• Have a strong understanding of external market trends and competitor activity, understanding the impact on our brands and create plans to combat
• Taking responsibility for the financial management of projects ensuring an acceptable ROI is achieved
• Develop category management strategies to improve sales results and deliver customer category objectives.
• Adhere to company priorities and strategies for operational efficiency.
• Develop marketing presentations for assigned customers and work with account managers and directors to present category management reviews to clients.
• Help to build and optimize product pricing and promotional strategies
• Manage trade investment

Skills and Experience Required

• Knowledge of category management, marketing and sales principles
• Excellent verbal & written presentation, communication and project management skills
• Understanding of UK retail trade with a good grasp of market, consumer and shopper data
• An analytical mind with a strategic ability
• Excellent communication and people skills
• Drive medium and short-term decision-making that is right for the customer and consumer
• Commercially astute with a successful track record in the achievement of targets and objectives, with an ability to stay ahead of competitors and deliver excellence.
• Naturally pragmatic and solutions orientated.
• Proficient in MS Office

 

Whilst applications from all locations will be considered, please note that priority will be given to candidates who are based locally and possess the required skills and experience for the role.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

 

For further information about the role please contact your Talent Acquisition Partner Gemma.bourne@impbrands.com